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First of all, what is a “niche?” For your purposes as a young entrepreneur, we’ll use two of the Merriam-Webster definitions:  ->a place, employment, status, or activity for which a person or thing is best fitted  ->a specialized market  In business, including your entrepreneurial career, your niche is where you focus your time, energy, and […]

Throughout human history, young people have always had certain advantages: time, optimism, energy, and creativity. These days, young people like you are using those advantages to lead the way in entrepreneurship. You’re bright, ambitious, socially aware, and fully capable of running a company before you graduate from high school. You’re not waiting for an invitation

Money. No matter what field you go into, no matter what product or service you offer, and no matter what your entrepreneurial goals are, you’ll have to deal with money. You’ll need to pay for website hosting, buying ingredients, materials or tools, and advertising. You’ll need to keep track of the money you make and

So, you’ve already started your small business. It’s up and running. You have a few clients or customers already, mostly friends and family.  What’s next?  For many young entrepreneurs, the logical next step is to grow and expand the business. This might mean creating new products to sell in your online shop or offering additional

Every entrepreneurial journey is unique. Not everyone starts from the same place or wants the same things. However, there are certain similarities that all journeys have in common. As a young entrepreneur, you’ll face some of the same obstacles that others have faced. When that happens, learn from their experience and try these proven strategies

As you prepare for the journey to college, you already know some of the things you need to make your application stand out. You’ve got your AP classes. You’ve got your volunteering. You’ve got your sports and school clubs. And now, it’s time to think about hobbies. Aren’t hobbies just for fun and relaxation? Sure!

We’ve never heard anyone say that being a teenager is easy. Or that starting and running a business is easy. Combine those two things as a young entrepreneur, and you’ll certainly be challenged! There’ll be detours on your entrepreneurial journey. There’ll be challenges and obstacles. You’ll have to step outside your comfort zone more than

Learning how to pitch to potential investors is an important skill for all young entrepreneurs. Venture capitalists want assurance that their money is going to someone serious and committed to building their enterprise. So, what can you, as an ambitious but untested young entrepreneur, do to prepare for your first meeting with a venture capitalist? 

It’s been said that a little competition is good for the soul. In business, this is especially true. Where would Coke and Pepsi be without each other? Or McDonald’s versus every other fast-food restaurant?   A little competition is healthy. You probably already know this if you’re an athlete or participate in young entrepreneurship competitions. It

Think about your name. Consider what it means to you. How has it affected your life and personality so far? Do you think you’d be a different person if you had a different name? Now, think about some brand names you know. Apple. Nike. Starbucks. As soon as you see or hear these names, you