The path to entrepreneurial success isn’t straightforward. There are sharp turns, detours, switchbacks, and dead ends. Knowing what type of entrepreneur you are can help you stay on track. Your type depends on what motivates you and what kind of energy you have. It’s sort of like picking electives at school based on your natural disposition, goals, and interests.   Generally speaking, […]

Members of Gen-Z make great entrepreneurs! Access to infinite online resources, the ability to instantly network with peers around the globe, and countless examples of successful entrepreneurship before you. Who says you have to be a fully grown adult to become an entrepreneur? Go out there and seize your dream right now!  1. You Are Eager to

While most of your business plan exists behind the scenes, your sales pitch is in the spotlight. Marketing strategy, web design, and production all exist behind the scenes; that’s for you and your team. However, your sales pitch will be one of the first things to go public, so take the time to learn and master this important craft. 

You’ve got your business idea and know it will work. You’ve created a prototype of the product, and it’s even better than you’d hoped it could be. You’ve written out your business plan and created a marketing strategy. There’s just one problem: how much are you going to ask for your product or service?  There is no easy

What is Viral Marketing?  While growing up with social media, you no doubt have seen or heard about something “going viral,” whether it’s a Tweet, a TikTok video, a meme, a hashtag, or an idea. You’ve probably helped something go viral, too, by sharing it across all your social media platforms. Sometimes going viral can be a

Launching a new enterprise can seem overwhelming, even intimidating. There is so much to think about: marketing, sales, financial management. But never fear, young entrepreneurs! We’ve assembled the six skills that are most essential to entrepreneurship. No matter where you are on your business journey, these six skills can help you rise above the competition,

You may have a wonderful business idea, but most startups require at least a little bit of money–or capital–to get off the ground. Aside from asking friends and family to invest in your business, what’s a young entrepreneur to do to raise money for things like website hosting and product production?  Here are ten simple things

Here at the Kantner Foundation, we celebrate young entrepreneurs. But what, exactly, is entrepreneurship? How can you get started? The Center for American Entrepreneurship defines entrepreneurship as: “…the process of starting and developing a company, with the aim of delivering something new or improved to the market, or by organizing the means of production in a superior way.”

For too many previous incarnations, running a business meant focusing on profit and growth. Social issues, community involvement, and sustainability were thought to be the exclusive purview of the non-profit sector. Thankfully, these days that is no longer the case.   While Ben & Jerry’s ice cream has been successfully balancing social initiatives with business profits

One of your most important keys to success as a young entrepreneur is marketing yourself and your business. While online ads may be outside your budget, there are a few things you can do that are inexpensive yet effective. In fact, some of these ideas cost nothing but a little time and energy – and don’t require any special training on your